Our brand story is told through our products. Our slogan is “Carry What Matters”, which means that we’re designing products with functionality that encourages carrying only what you need.
We want to boast that same thought in the way that our customers approach life – by leaving the drama behind, focusing on the positive, and carrying only the essential things with us in life. Our product is a direct reflection of that.
In today’s world, storytelling is more important than ever. Every market is saturated with an excess of choice. Effective, authentic storytelling is what helps to break through the noise.
Our journey of finding the world’s most sustainable resource to produce the highest-quality products is at the heart of all of our marketing.